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As promising as implants may be for increasing production, many surgical practices still fall short of their potential in this area. COVID-19 has certainly contributed to this, potentially making the cost implants more daunting for financially stressed and cautious consumers. But even today, specialists must move beyond the barriers, financial and otherwise, and develop effective strategies for increasing implant production. Perhaps the most critical step any practice can take to grow its share of implant cases is to empower its implant treatment coordinator (ITC).
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